October 23, 2014

A visit to Brooks headquarters

If you have followed our blog for any length of time, you know that I am a huge fan of Brooks running shoes.  It is embarrassing how many pairs of Ravenna I have gone through in my short running career. When I realized that the brand new Brooks global headquarters building had just opened in Seattle, I was eager for a chance to visit.  We had a long weekend planned there to attend a wedding and this was my opportunity.  After trading a few tweets with @brooksrunning, Tom and I decided to pay a visit last Friday.  After getting a bus from our downtown Seattle hotel, we arrived at this spanking new building mid morning.  We were greeted by a friendly guard and sent up on the elevator to the 5th floor.  After speaking with a receptionist, we headed back downstairs to #trailhead, the name for the first and only Brooks store at the moment.  This place was beyond anything you could imagine. With enthusiastic staff and a fabulous layout, any runner would love to shop, stop to chat, or pick up a few supplies while out on a run.  With great planning this building location is adjacent to the Burke-Gilman Trail , a fantastic trail of 27 miles for runners and bikers.

So let's get started!




The entrance and reception area are very welcoming with loads of bright colors and of course shoes, lots of shoes



After chatting with Megan and her colleague at the trailhead store, soon Raffaela, the social media specialist, arrived to give us a tour of the headquarters building.  We started by learning about the building itself.  It was built with high energy efficiency and that spills over to the employees  While this building has five floors and elevators, it is rare to see an employee on the elevator.  The stairs are enclosed with glass and give you a birds eye view of the street and of course the opportunity to say hello to your fellow employees!  The windows are large and provide a great deal of natural light which saves on energy zapping light fixtures.  A special sculpture has been positioned in the lobby to show just how dedicated Brooks is to low energy consumption. This sculpture of brass flowers has the capability of revealing how well energy consumption is going at any given moment.  In a nutshell, if the flowers are in bloom, everything is going well.  Wilted flowers mean improvements are necessary!

One of the fun perks for employees is the Beastro, the lunch and snack place.  As expected, the chef makes great healthy food options and the atmosphere is even conducive for meetings,  In fact, a group of  eight was sitting around one of the tables when we visited so the only photo I took was this sign,




After rounding out the tour by seeing the rooftop deck that is used as a yoga studio during the warmer months, we headed back down to trailshead for photos and a look around the store. While this is a store and you can purchase shoes and clothing, it is really much much more.  The employees want to connect to with you as runners, not just as a potential sale that day.







lots of runner goodies

While out on a run, we all have moments when we wish we had an extra gel, some Body Glide on that spot we missed, or a tissue.  Brooks has this station set up in the store for those out running in the vicinity.  If you need anything, just check this box and you are most welcome to take what you need. I have a feeling you will get a little encouragement from the staff too, if you need to stop by for any of these items.

sunscreen, gels, bandaids, tissues, chapstick, Body Glide,gum and encouragement
And if you are in need of hydration, check this out.  How cool is the Nuun Hydration station?  There are numerous flavors to choose from and it is easy to make yourself a glass.  Perfect for hot summer days!


Thanks to Raffaela for showing us around and also to the staff at the store.  Next time I visit Seattle, I will definitely have to try running the Burke-Gilman Trail.  It sure beats the hotel treadmill!

With Raffaela and of course I am holding the Ravenna 5





19 comments:

  1. The building looks like a fun place to work! I've only visited one Corporate HQ and that was Honest Tea in Bethesda, MD.

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    1. I thought so too Jennifer. The employees are all fit and seem to have fun!

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  2. Wow! That building looks awesome! I love how energy efficient it is!

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    1. It was weird that despite being low on energy consumption, there was alot of energy from the employees!

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  3. Ok huge Brooks nerd here. I don't run in anything else. This was great! I don't know what I would've done in that store though. Sounds like heaven. Lol

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    1. It was fabulous Frank and I am also a huge Brooks nerd!

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  4. How cool you got to tour the Brooks head quarters. That's great that runners can stop by for any needs they may have during their run. -L

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    1. I was surprised that a running store/facility could offer so much in such creative ways.

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  5. That's so cooooool. Love my HOME :) PS Your outfit is TOTALLY adorable! :)

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    1. Thanks Rachael. I know you miss Seattle!

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  6. That flower sounds cool, I wish you had a picture to show us.

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    1. Emilie, I was so busy listening to all the details that I failed to take a photo. Sorry

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  7. Wow that's the coolest place ever! I would love to be running near there and be able to just pop in for whatever I need. There are a few too many days when I wish I had a drink or a gel on my run. I would love to visit Brooks! The Ghosts are my favorite.

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    1. Yay Heather, another Brooks fan! They really have such a cool work atmosphere!

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  8. What an awesome opportunity you had to visit their HQ. The building and their store look awesome. I would love running on that trail knowing that there's amenities there if you needed them.

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    1. The best part is the trail is 27 miles long, so it is a perfect spot for long runs!

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  9. I was there a few months ago. It's such a cool place. You git to see a lot more than I did. They had JUST moved in the week prior so everything wasn't quite set up. Thanks for the tour!

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